Live Shopping
AI-Powered Live Shopping: The Future of E-commerce
How AI elevates live shopping with personalization, dynamic pricing, and engagement loops.
S
Sarah Johnson
2024-01-14 • 6 min read
Experience Matters
Live shopping works when discovery is enjoyable and frictionless. Recommendations and real-time chat create social proof and urgency.
Personalization
Rank products per viewer using embeddings and session signals. Blend popularity with personal affinity to balance exploration and relevance.
Operational Tips
- Cache product cards at the edge
- Use optimistic UI for cart adds
- Handle inventory in a single source of truth